You Have Permission to Be Human
Social media has become the go-to for customer service, brand discovery, and connection. Whether you love it or not, you should be showing up online. And if you’re not building connections with your content and responding, you’re missing opportunities.
In fact, 71% of consumers say they’ll choose a competitor if they don’t get a response on social media.
That’s huge.
So if you’re going to be online (which you should be), make it count.
Quality Over Quantity
How do you go about being human on social media? The first step is to focus on quality over quantity.
Consumers crave content that feels real, relatable, and human. The days of posting just to stay visible are gone. It’s not about how much you post—it’s about how well you connect.
Your audience wants to see what matters to you. They want to understand your philosophy, your “why,” and the heart behind your business. And yes, that takes more time to put together, but that’s okay. You have permission to post less—but post better.
Talk about what you believe in.
Share stories that show your values in action.
Create posts that go deeper than surface-level promotion.
Because when you show up authentically, people notice—and they connect.
The Power of Human Content
Authentic content isn’t just about being nice online—it’s about building a connection.
When your audience feels understood, they start to see themselves in your content. That’s where the power of a relationship begins.
Create content about them that helps you relate to them, not just content about you that helps them relate to you.
Share stories and insights that make them feel seen and supported.
And yes, you can and should still sell while doing this!
The key is authenticity and balance.
Mixing Conversation and Sales
You don’t need to sell in every single post. In fact, you shouldn’t because it will backfire in the long run.
Before you sell, you have to serve. You have to provide value and build a connection.
A simple way to keep your content strategy focused and effective is to use content buckets. Identify 3–5 main types of content you’ll share regularly—and make sure at least one is your “ask” or “offer” bucket. Then, as you create content, make sure you are filling every bucket. How much you fill each bucket will vary depending on your style and your business goals, but the rule of thumb is that your sales bucket should never be more than 20% of the content you post in a month.
When you mix connection, education, and selling intentionally, your audience stays engaged—and is more likely to buy when you do make an offer. If all you’re doing is selling, you are missing the connection and relationship-driven focus of social media that your audience is looking for.
Relationships Drive Results
Social media is social for a reason.
People want to engage with people—not faceless brands. That’s why consumers consistently say that customer service should be the number one goal for brands on social media.
Building genuine relationships through engagement, comments, and conversations is what turns followers into loyal customers. Your posts should prioritize the needs of your audience, and you cannot play down the importance of responding to comments and messages.
It is important to remember that those are real people you are connecting with online. They’re the ones who will book with you, buy from you, and refer others.
Mindset and Strategy Matter
Finally, your mindset shapes how you show up online. After all, we are much more likely to succeed at something when we have a good attitude about it. When you treat social media as a tool for genuine connection—not just a sales platform—you’ll start to see better results. But don’t worry, it doesn’t have to overtake your life.
Be intentional with your time.
Don’t be afraid to set boundaries (yes, timers help!).
Engage with purpose.
The foundation of effective marketing hasn’t changed: connection, consistency, and clarity still win. The difference is how you apply those principles to your unique business.
And that’s where personalized support comes in.
Let’s Make That Connection Sustainable
We get it, creating content that builds connection, has the right mix, is branded well, fits the voice of your business, and encourages a sale takes time. That’s why we do it for you.
Whether you’re looking to:
Launch a new program, product, or service
Know exactly what to post on social media or what to write in your newsletter
Build an effective marketing plan that actually fits your life and goals
— it’s time to get in touch and start taking your marketing seriously.
We help you blend mindset, strategy, and practical methods to create a plan that works for you—and helps you bring in and serve your clients more effectively. And you can choose the approach that fits you best, either our coaching program that teaches you how to do it yourself, or bringing us in to do it for you, so you have more time to serve your clients.
Marketing shouldn’t pull you away from your profitable work; it should create more opportunities and connections. It should help you do your business better.
The Takeaways?
You have permission to be human.
You have permission to do less—but do it better.
And you absolutely have permission to ask for help—so you can start doing it better and save yourself time in the process.